My journey into marketing came from a personal interest in watching how brands and business engage and present themselves online. I can't really tell you why, but I'm super drawn towards how people present themselves with different digital tools. Why did they chose that? How effective was this approach? How could they have presented that better? What could they be doing right now to make this easier for their customers?

To be honest, writing about this right now, I wonder if this stems back to my 5 years working in complaints. 5 years! My time working in a call centre gave me the social tools that I don't think another job could. Once I graduated, I found myself working in access in higher education with a strong drive for planning and organisation. I could have spotted that from how I've organised my personal life - lists, procesess, colour coding, filters….I love a filter.

Anyway, as life has moved on, and I've travelled the globe, lived abroad, done an expedition or two, fallen in love with many rocks around the world, marketing has been my way of bringing together my love for design, creativity and strategy.

Am I a little bit of you? Great!

Even if I'm not, I'd argue that's an even better case to work together.